August 1999
PM217 : PROJECT MANAGEMENT

QUESTION 3

Total Marks: 20 Marks

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Question 3

(a) One of the main aims of project management is to ensure that projects do not fail. When can a project be said to have failed? [2]
A project is said to have failed if it
  • fails to meet the users' requirements
  • is implemented too late to be effective
  • exceeds by unacceptable amount its development or operational budget

 

(b) Be defining a minimum set of deliverables we can reduce the failure rate in the project development process. What are the three important purposes of these deliverables? [3]
The purposes of a minimum set of measurable deliverables are
  • to provide a set of components, documentation and code which together make up the final delivered product.
  • to provide a means of measuring both the progress and the quality of the product as it is developed.
  • to provide a set of  starting conditions to be used in the next stage of development.

 

(c) The traditional approach to project management suffers from several deficiencies. List and explain three problems that can result from using the traditional approach. [6]
  • Paying insufficient attention to customer satisfaction: success is measured against satisfying time, budget, and specification constraints and the customer is treated as an afterthought.
  • Slavish adherence to a single set of tools or a single approach: in order to meet the customers' need and achieve customer satisfaction it is necessary to be open minded and be prepared to try any approach or set of tools which will allows us to achieve this goal.
  • Narrow definition of the aims of a project: traditional project management often limits the life cycle to four phases ---concept, planning, execution, and close-out. Little attention is paid to after-project maintenance for the customer.
  • Too constricted a view of the role of the project manager and what they should be capable of doing: the manager must have the freedom to act in any way that will allow him/her to meet the customers' needs.

 

(d) The following three criteria are central to the new approach to project management:
  • Project management must be customer-focused
  • Project management must make use of non-traditional management skills
  • Project management must redefine the role of project managers

For each criterion, explain carefully why this new approach is necessary, how it is employed in practice, and how it differs from the traditional approach.

[9]
  • Project management must be customer-focused: This is necessary because customer satisfaction leads to a good reputation in the market place, and may lead to repeat orders. In practice this is achieved through effective communication with the customer, and involving the customer at all stages of the development process. This differs from the traditional approach which focus on success and failure measured through time, cost and specifications.
  • Project management must make use of non-traditional management skills: In the modern business world project managers need to additional tools to maintain a competitive edge in the market place. In practice this means developing skills in finance, contracting, managing change, and communicating with the customers etc. This is very different from the traditional approach which emphasizes only scheduling, budgeting, and allocating human and material resources.
  • Project management must redefine the role of project managers: This is necessary to ensure the project manager has the freedom and flexibility to negotiate and communicate with the customer to ensure that the customers needs are truly met. In practice this means that manager can make most of his/her decisions independently, have responsibility for finances, and posses sufficient business skills to operate in a competitive environment. This is very different from the traditional approach where the project manager possessed few of these skills.