April 1999
IM218: INFORMATION MANAGEMENT

QUESTION 5

Total Marks: 20 Marks

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SAMPLE STUDENT'S SOLUTIONS
for Question 5

 

(a) Explain what is meant by the term business process re-engineering (BPR). Give an example of BPR.

 

[3]
(b) Identify and briefly explain the three phenomena motivating organizations into BPR.

 

[6]
(c) A critic of BPR might describe it as 'just another management fad', a mere repacking of earlier business philosophies such as [4]
(i) Just-In-Time (JIT) product, which is about producing the right amount of a product at the time that it is required, aiming to reduce the size of inventories;
(ii) Total Quality Management (TQM), which is about installing mechanisms to measure quality, thereby aiming to improve it;
(iii) Fast Cycle Response (FCR), which is about responding quickly to customers, aiming to improve customer satisfaction; and
(iv) Simultaneous Engineering (SE), which is about making marketing, research and development and product work together and in parallel, aiming to reduce time from concept to mark for a new product.

Answer such a criticism, by showing how BPR differs from each of these philosophies.

 

(d) Outline five main steps for BPR.

 

[5]
(e) Explain what is meant by the terms software re-engineering. What distinguishes software re-engineering from business process re-engineering? [2]